PinnedRichard YaoinIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16May 16
PinnedRichard YaoinIPG Media LabBarbenheimer Revived Mass Passion for Movies — But Is This a One-Off?Can Hollywood learn the right lessons from the success of this organic viral phenomenon?Aug 4, 202312Aug 4, 202312
Richard YaoinIPG Media LabThe State of Mobile AR —What Brand Marketers Need to KnowOn mobile AR’s consumer adoption, key use cases, and long-term prospects4d ago4d ago
Richard YaoinIPG Media LabMeta Previews the Future of AR — Here’s What It Means for BrandsMeta maps a clear vision for the post-mobile future; Whether it can pull it off is an entirely different questionSep 27Sep 27
Richard YaoinIPG Media LabSnapchat’s Big Bet on AI, & Its Bigger Bet on AR GlassesWhat brand marketers need to know about Snap Summit 2024Sep 20Sep 20
Richard YaoinIPG Media Lab“Visual Intelligence” Coming to iPhones — What It Means for BrandsAnd other noteworthy announcements from Apple’s latest product launch eventSep 126Sep 126
Richard YaoinIPG Media LabGemini Live & Its Impact on the AI Assistant RaceThe competition circles back to the Android vs. iOS mobile duopoly againAug 16Aug 16
Richard YaoinIPG Media LabThe Future of Real EstateOn the Downstream Effects of the Pandemic on the Housing MarketAug 9Aug 9
Richard YaoinIPG Media LabThe Crucial Differentiator in the AI Search WarThe burgeoning AI search war and the scramble for more fresh data to feed into the LLMs.Aug 22Aug 22
Richard YaoinIPG Media LabThe Rise and Fall of a “Brat Summer”And what brands can learn from itJul 261Jul 261
