PinnedRichard YaoinIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16May 16
PinnedRichard YaoinIPG Media LabBarbenheimer Revived Mass Passion for Movies — But Is This a One-Off?Can Hollywood learn the right lessons from the success of this organic viral phenomenon?Aug 4, 202312Aug 4, 202312
Richard YaoinIPG Media LabThe Rise and Fall of a “Brat Summer”And what brands can learn from it22h ago22h ago
Richard YaoinIPG Media LabThe Streaming Wars Are Over — What’s Next for the Entertainment Industry?The streaming services are all in on ads, yet Hollywood needs to look both outward and inward to find its futureJul 18Jul 18
Richard YaoinIPG Media LabWhat Open Banking Means for US ConsumersAnd what does it mean for financial service brands?Jul 12Jul 12
Richard YaoinIPG Media LabDecoding the Ongoing “Vibecession” and Spreading Financial AnxietyPlus, what financial service brands can do in responseJun 28Jun 28
Richard YaoinIPG Media LabSocial Media At a Crossroads of Cultural Backlash & Generative AIIt’s the end of the world for creator economy as we know itJun 21Jun 21
Richard YaoinIPG Media LabApple WWDC 2024 Keynote RecapDon’t be distracted by the OpenAI partnership — It’s Apple Intelligence all the way downJun 12Jun 12
Richard YaoinIPG Media LabThe Backlash to Google’s AI Search, ExplainedWhy Google Search telling people to eat rocks is just the tip of the iceberg that’s about to hit online mediaMay 31May 31
Richard YaoinIPG Media LabMicrosoft Rallies Developers Around Copilot, Challenges Apple With “Copilot+ PCs”What brand marketers need to know from the 2024 Microsoft Build EventMay 23May 23