PinnedPublished inIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 25, 2024A response icon13Oct 25, 2024A response icon13
PinnedPublished inIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16, 2024May 16, 2024
Published inIPG Media LabAirbnb’s Rebranding & What It Says About the Service EconomyThe issue with scaling local services and experiences, and how AI might play a part in Airbnb’s future4d ago4d ago
Published inIPG Media LabWhat Brands Can Learn from the Labubu FadDecoding the Labubu phenomenon, the “Little Treat” Culture, and the gamble-fication of everythingMay 9May 9
Published inIPG Media LabVideo Podcasts are Crashing the Creator PartyHow video podcasts become the new power play for digital creators, and where it goes nextMay 2May 2
Published inIPG Media LabHow “A Minecraft Movie” Became the Latest Gaming Adaptation HitThe children yearn for the mines, and chicken jockey!Apr 11Apr 11
Published inIPG Media LabDecoding the AI Revolution — and Backlash — of UGCWhat Brand Marketers Need to KnowApr 4Apr 4
Published inIPG Media LabGoogle Gemini’s Busy March: What Brand Marketers Need to KnowDecoding Google’s latest AI efforts and what they mean for brandsMar 21Mar 21
Published inIPG Media LabMicrosoft Advertising Accelerate 2025: Event RecapA quick recap of Microsoft’s latest AI ad products and what they mean for brandsMar 14Mar 14
Published inIPG Media LabThe Shifting Norms of the Vice EconomyOn the growing backlash against sports betting, the “alcohol recession” among younger generations, and the impact of AI on the vice economyMar 7A response icon10Mar 7A response icon10
