PinnedRichard YaoinIPG Media LabBarbenheimer Revived Mass Passion for Movies — But Is This a One-Off?Can Hollywood learn the right lessons from the success of this organic viral phenomenon?9 min read·Aug 4, 2023--12--12
PinnedRichard YaoinIPG Media LabWhat Brand Marketers Need to Know about ChatGPTAsking ChatGPT what it can do for marketers, and dissecting its answer10 min read·Feb 3, 2023--12--12
Richard YaoinIPG Media LabIAB 2024 Newfronts RecapAn aggregated recap of three key trends and must-know announcements coming out this year’s NewFronts5 min read·5 days ago----
Richard YaoinIPG Media LabThe Rise of Video PodcastsWhat the seemingly paradoxical format tells us about the state of the podcasting industry5 min read·May 3, 2024----
Richard YaoinIPG Media LabHow Meta’s AI & VR Strategies Are Aligning At LastA short update on Zuckerberg’s Metaverse long game6 min read·Apr 26, 2024----
Richard YaoinIPG Media LabWhat’s Old Is New Again for HollywoodThe revenge of ad-supported viewing, procedural shows, and other old-fashioned tweaks to the streaming model8 min read·Apr 12, 2024----
Richard YaoinIPG Media LabHow Climate Anxiety Is Upending Business As UsualClimate anxiety’s impact on consumer behavior goes beyond EVs and sustainable products9 min read·Apr 5, 2024----
Richard YaoinIPG Media LabThe AI Hype Cycle: Are We on the Precipice of Disillusionment?Decoding generative AI’s profitability dilemma and regulatory challenges11 min read·Mar 22, 2024----
Richard YaoinIPG Media LabDining Out as Therapy: The Rise of Wellness-Oriented Restaurant ExperiencesEating out is increasingly positioned as a therapeutic experience through empathic design and community dining6 min read·Mar 15, 2024----
Richard YaoinIPG Media LabThe Rising Ozempic Economy & Its Wide-Ranging ImpactHow a new class of weight loss drugs is changing the world of consumerism as we know it11 min read·Mar 8, 2024----