CES 2022 Trend Recap

The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year’s show floors, including:

  • Ben…

Rounding up the most popular and insightful articles that we published over the course of the year

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Welcome to the end of 2021 — We did it!

As we continue to navigate the implications of the COVID-19 pandemic, this year was also a breakthrough year for a few important emerging innovation territories, including social audio, NFTs, cryptocurrency, and the Metaverse. …

Examining the current competitive landscape for augmented reality and wearable technologies while figuring out where things go from here

For years, the tech industry has been obsessing over a billion-dollar question — what will be “next computing platform” that comes after mobile? Different companies have placed their different bets, with most investment concentrated in either immersive reality (AR and VR) or voice-activated smart home. …

A retrospective on the five buzziest innovation territories of the year, and what brands can do about them in the coming year

As we enter the last month of 2021, it is time to look back and examine the key innovation territories that popped into the mainstream during this year of uncertainty and recovery. As vaccination rates continue to climb and states gradually reopen, this year marked an expected return to in-person…

The pandemic has not only pushed the vice industries online, it has also accelerated the emergence of digital-native vices

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Since we last wrote about it in late 2019, the vice economy has seen a significant shift in social acceptance and legal status in the U.S. Widespread legalization of marijanna and sports betting is lessening the stigma associated with weed and gambling, leading to booming new product categories. Our attitudes…

What brand marketers need to know about Facebook’s corporate rebranding as Meta

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Last Thursday, Facebook held its annual Facebook Connect event, in which CEO Mark Zuckerberg announced that the company will change its corporate name to Meta, in reference to the metaverse concept that has been quickly catching on in the tech and media industries. The announcement came at the end of…

What Apple’s latest product announcements tell us about its strategies in audio, AR, and smart home

Editor’s note: This is an abridged edition of our Fast Forward newsletter. For the full version, please contact our VP of Client Services, Josh Mallalieu (josh@ipglab.com) to send a request.

On Monday, Apple hosted its second fall product event, titled “Unleashed.” During this hour-long event, Apple nominally focused on two…

The at-home economy boom is enjoying the lingering effects of a drawn-out pandemic, and the home remains a valuable space for brands to explore

Photo by Toa Heftiba on Unsplash

The last time we wrote about the at-home economy, in June 2020, we charted its lockdown-triggered boom and applied a “Start, Stop, Continue” framework to discern the various consumer behavior trends that had popped up to help brands focus on the ones that will have staying power. At the time…

Richard Yao

Manager of Strategy & Content, IPG Media Lab

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