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Richard Yao
Richard Yao

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Published in IPG Media Lab

·Pinned

CES 2023 Trend Recap

Must-know innovation trends in auto, smart home, digital health, and more, as seen on the CES show floors — CES had a lot to prove this year. After going fully virtual in 2021 and opting for a hybrid model last year, the world’s biggest consumer tech event was gearing up for a full-scale comeback this year — the official slogan for this CES was “Be in it” and the…

CES

14 min read

CES 2023 Trend Recap
CES 2023 Trend Recap
CES

14 min read


Published in IPG Media Lab

·Pinned

Why Meta Is Teaming Up With Microsoft To Build The Metaverse

What marketers need to know from the Meta Connect event — Meta, owner of Facebook and Oculus, hosted its annual Meta Connect event on Tuesday and unveiled its latest go-to-market strategy for its metaverse ambition: teaming up with Microsoft to drive adoption among enterprise users first, and hoping these knowledge workers will want to use immersive devices to access metaverse for…

Meta

6 min read

Why Meta Is Teaming Up With Microsoft To Build The Metaverse
Why Meta Is Teaming Up With Microsoft To Build The Metaverse
Meta

6 min read


Published in IPG Media Lab

·2 days ago

EV Infrastructure over AV Pipe Dreams — Auto Industry Regroups on Tangible Goals

Unpacking the ripple effects of EVs going mainstream and the shift in priority in mobility innovations — From the increasingly digital in-car experience to the latest developments in EVs and driverless technologies, various factors are transforming the mobility industry from an ownership-driven, lifestyle industry to an on-demand, accessible, and sustainable service. As a significant milestone, during Q2 of 2022, the number of connected cars surpassed that of…

Mobility

8 min read

EV Infrastructure over AV Pipe Dreams — the Auto Industry Regroups on Tangible Goals
EV Infrastructure over AV Pipe Dreams — the Auto Industry Regroups on Tangible Goals
Mobility

8 min read


Published in IPG Media Lab

·Jan 4

CES 2023 Preview

Five questions that we hope CES 2023 will answer — Welcome to the Lab’s coverage of the 2023 Consumer Electronics Show (CES), straight from the exhibit halls of Las Vegas. …

CES

5 min read

CES 2023 Preview
CES 2023 Preview
CES

5 min read


Published in IPG Media Lab

·Dec 16, 2022

Ten Questions on Tech & Innovation for 2023

Highlighting key aspects of digital media and innovations to which we hope 2023 will bring answers — After a year of great uncertainty and tentative hope, we are closing out 2022 the way we always do — by recapping the biggest trends that played out over the past 12 months, and by looking ahead to what 2023 may bring. In a broad sense, 2022 felt like a…

Technology

8 min read

Ten Questions on Tech & Innovation for 2023
Ten Questions on Tech & Innovation for 2023
Technology

8 min read


Published in IPG Media Lab

·Dec 9, 2022

2022 Year-End Trend Recap

From Crypto’s rise and fall, to the metaverse mania — here’re the top five innovation trends of the year — With the holiday spirit in the air, now is the time to look back on the year we had, and recap the biggest and most impactful trends that emerged out of the intersection of media and technology. As with every year, all the top trends did not come out of…

Innovation

8 min read

2022 Year-End Trend Recap
2022 Year-End Trend Recap
Innovation

8 min read


Published in IPG Media Lab

·Dec 2, 2022

Holiday Shopping Trends 2022: By the Numbers

Reading the tea leaves on the state of retail transformation based on early results from the Thanksgiving weekend — Following two pandemic holiday seasons riddled with public health concerns and supply chain issues, a lot is riding on this year’s holiday shopping season for brands and retailers alike. …

Shopping

4 min read

Holiday Shopping Trends 2022: By the Numbers
Holiday Shopping Trends 2022: By the Numbers
Shopping

4 min read


Published in IPG Media Lab

·Nov 18, 2022

The Rise of Embedded Healthcare Services

The launch of Amazon Clinics, its value propositions, and the future of accessible healthcare services — As we close out a year of hope and uncertainty, several emerging trends in the healthcare space are ushering in new consumer expectations and a shifting competitive landscape. The impact of the Covid-19 pandemic still looms large, and while accelerated growth of telehealth services during the lockdown era has slowed…

Healthcare

5 min read

The Rise of Embedded Healthcare Services
The Rise of Embedded Healthcare Services
Healthcare

5 min read


Published in IPG Media Lab

·Nov 11, 2022

Now Streaming: Live Sports with Ads

With Apple, Amazon, and Netflix all pursuing live sports content, advertisers gain a new window to reach cord-cutting households — Last week, Netflix officially launched its “Basic with Ads” tier in the U.S. and a dozen global markets, marking an end of an era for the so-called “streaming wars.” …

Sports

5 min read

Now Streaming: Live Sports with Ads
Now Streaming: Live Sports with Ads
Sports

5 min read


Published in IPG Media Lab

·Nov 4, 2022

Elon Musk Officially Bought Twitter — Now the Real Drama Starts

Unpacking the immediate aftermath of Elon Musk’s Twitter takeover — By now, you’ve probably heard that Elon Musk finally made good on his words and officially bought Twitter for $44 billion a week ago. Predictably, chaos ensued, as Musk kicked out the senior executives and took over the company board, proposed to sell the “blue check” verification mark as a…

Twitter

4 min read

Elon Musk Officially Bought Twitter — Now the Real Drama Starts
Elon Musk Officially Bought Twitter — Now the Real Drama Starts
Twitter

4 min read

Richard Yao

Richard Yao

890 Followers

Manager of Strategy & Content, IPG Media Lab

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