As we enter the last month of 2021, it is time to look back and examine the key innovation territories that popped into the mainstream during this year of uncertainty and recovery. As vaccination rates continue to climb and states gradually reopen, this year marked an expected return to in-person…
Since we last wrote about it in late 2019, the vice economy has seen a significant shift in social acceptance and legal status in the U.S. Widespread legalization of marijanna and sports betting is lessening the stigma associated with weed and gambling, leading to booming new product categories. Our attitudes…
Last Thursday, Facebook held its annual Facebook Connect event, in which CEO Mark Zuckerberg announced that the company will change its corporate name to Meta, in reference to the metaverse concept that has been quickly catching on in the tech and media industries. The announcement came at the end of…
Editor’s note: This is an abridged edition of our Fast Forward newsletter. For the full version, please contact our VP of Client Services, Josh Mallalieu (josh@ipglab.com) to send a request.
On Monday, Apple hosted its second fall product event, titled “Unleashed.” During this hour-long event, Apple nominally focused on two…
The last time we wrote about the at-home economy, in June 2020, we charted its lockdown-triggered boom and applied a “Start, Stop, Continue” framework to discern the various consumer behavior trends that had popped up to help brands focus on the ones that will have staying power. At the time…
Editor’s note: This is an abridged edition of our Fast Forward newsletter. For the full version, please contact our VP of Client Services, Josh Mallalieu (josh@ipglab.com) to send a request.
As we enter the fall, tech companies are starting to share the latest updates to their product lineups in anticipation…
Editor’s note: This is an abridged edition of our Fast Forward newsletter. For the full version, please contact our VP of Client Services, Josh Mallalieu (josh@ipglab.com) to send a request.
On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as…
Luxury brands are the ultimate exercise in brand storytelling. A Chanel handbag is not necessarily more functional or beautiful than a Coach, yet it is seen as a better status symbol, which is simultaneously inferred from and validated by its higher pricing as well as its worldwide brand recognition. …
At the beginning of the year, we witnessed the mainstream breakthrough of non-fungible tokens (NFTs) after digital artist Beeple grabbed headlines in March as one of his works sold at Christie’s for $69 million. Before long, household brands from Taco Bell to Charmin were jumping on the bandwagon and releasing…
