Volkswagen Shows Off Autonomous Car Tech With Semi-Autonomous Baby Stroller

What Happened
Volkswagen has applied their autonomous car to building a semi-autonomous baby stroller. In a video that the German automaker’s Dutch office posted on Facebook, the prototype is shown to have automatic braking and auto-following capability, both enabled by an adaptive cruise control sensor, allowing the parent to walk or run with the stroller, hands-free.

What Brands Should Do
While just a prototype, the stroller presumably won’t be ready for consumer market in years, if ever. Nevertheless, this provides a great example for brands that are looking to find new ways to showcase some of their proudest achievements and innovations that are in development, while reaching out to a previously unreached audience segment.
Source: AutoBlog

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Manager of Strategy & Content, IPG Media Lab

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