Uber continues its push into ecommerce delivery with the launch of a private API of UberRUSH, its on-demand express delivery service. With this new API, retailers such as Nordstrom and 1–800-Flowers can now easily integrate Uber’s one-hour delivery service directly into their digital products to speed up the sales cycle. Other businesses who plan on using this API include fashion rental service Rent the Runway, food delivery businesses like Olo and Eat Street, and logistics operators like Bergen Logistics and Trade Global, which are logistics providers for global retailers like Rebecca Minkoff and Cole Haan.
What Retailers Need To Do
UberRUSH’s API can help retailers, big and small, to drastically decrease the waiting time for shipping and better satisfy the growing consumer demand for instant gratification. Although only available in select cities at the moment, it seems reasonable to assume that Uber will be extending this service to more markets soon. As Uber continues to leverage its fleet of cars to compete with delivery services such as Postmates and Shyp, retail and fashion brands need to consider integrating with such on-demand services to modernize their customer experience.