Richard Yao
Aug 10, 2023

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Thank you for this thoughtful comment, Simon. I agree with you on all four points you raised, with perhaps a small nitpick on your last sentence, if you'd indulge me. Yes, both movies are good and could've done quite well regardless, but I don't think that'd happen "in any case" — these days, very few good films get this phenomenal level of attention and box office results, which I think the marketing teams behind both movies should be able to take some credits for.

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Richard Yao
Richard Yao

Written by Richard Yao

Manager of Strategy & Content, IPG Media Lab

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