Samba TV Acquires Machine Learning Software

Samba TV has acquired Filmaster, a startup based in Warsaw, Poland composed mostly of Data Scientists and developers or Artificial Intelligence software. Described as a service that offers content recommendations using “its own proprietary artificial intelligence and machine learning algorithms”, Filmaster will help boost Samba’s “capabilities in content recommendations and marketing automation”, per Samba TV’s press release.

As the world’s leading provider of Smart TV applications, Samba TV will soon begin incorporating Filmaster’s technology in its software so as to improve the relevance of cross-screen advertising, as Samba TV’s platform is monetized by brand sponsorships. Back in April, the Lab led our parent company Interpublic Group to invest in Samba TV, and we are excited to see what this acquisition may bring for them.

Header image courtesy of Samba TV

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Manager of Strategy & Content, IPG Media Lab

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