Pinterest To Open Self-Service “Promoted Pins” To All US Advertisers

What Happened
After testing its “Promoted Pins” ad unit for over two years, Pinterest is finally ready to open its primary ad unit up to all advertisers in the States. Starting in January, all US businesses will be able to buy “Promoted Pins” through a self-serve interface. The announcement came on the heels of Pinterest’s recent decision to focus its ad sales team on the retail and CPG categories.

What Brands Need To Do
Pinterest has long enjoyed its reputation among social networks as a “Sales Conversion Powerhouse,” and “Promoted Pins” are a good way for the one million active business accounts to reach a bigger audience and, with some help from Pinterest’s new “Buyable Pins,” move them down the sales funnel.

Manager of Strategy & Content, IPG Media Lab

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