Oreo To Sponsor IMDb’s Oscars Live Streaming Party

What Happened
Oreo is teaming up with IMDb to tap into the buzziest event of the movie industry with a livestreaming campaign. To promote its new Chocolate Candy Bar, the Mondelēz-owned cookie brand has signed up as the official sponsor for the Oscars viewing party hosted by IMDb, which will be live streamed on Twitter, Twitch, as well as IMDb’s own website this Sunday. Over 300 Hollywood insiders will be invited to attend this event at Neuehouse in L.A., which will feature an Oreo Chocolate Candy Bar sampling station for the guests to try one during the broadcast.

What Brands Need To Do
Brand marketers looking to enter the livestreaming arena should take a cue from this partnership and learn to maximize their reach by piggybacking on a buzzy media event. Branded live streams during big media events offer brands a great shortcut to get their content in front of a mobile audience in real time. Previously brands such as GE and Toyota have leveraged live-streamed events to amplify their sponsorships. Therefore, brands that wish to stay connected to today’s mobile-first consumers would be wise to start working with content creators and exploring the vast potential this fast-growing media platform holds today.

Written by

Manager of Strategy & Content, IPG Media Lab

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