Nike Deploys AR In Store To Demo Customized Shoes

What Happened
A Nike store in Paris has started using augmented reality to show customers what their personalized running shoes would look like. Working with SmartPixels, a French AR company, Nike is letting customers configure the colors of a running shoe on a store tablet and use a hologram projector to overlay the colors onto an actual white shoe. This way, Nike hopes to give customers a better look at how their customization would look in physical form as opposed to a flat digital rendering.

What Brands Need To Do
Pokémon Go introduced U.S. consumers to mobile AR technology last summer, but brands are only starting to explore the possibilities that AR marketing brings. At this year’s CES, we saw brands like BMW and Gap showcased AR apps made for product demos. And this AR initiative from Nike points to a new way that retail and fashion brands can experiment with AR technologies and deliver a captivating customer experience.

If you’d like to get some help to figure out how augmented reality can enhance your customer experience and drive new opportunities for your brand, or simply to try out the HoloLens demo we have to experience the transformative power of AR, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.

Source: VentureBeat

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Manager of Strategy & Content, IPG Media Lab

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