Google and Samsung continue the push for mobile payments as both companies announced new expansions for their respective payment systems. After revealing that Android Pay will be integrated into Android Instant Apps yesterday, Google announced it now allows Bank of America customers to use the bank’s ATMs with their phones via Android Pay. The search giant is also working on integrating Android Pay into its Chrome web browser to make it easier to pay online. Samsung Pay, on the other hand, now supports membership and loyalty cards in the U.S., allowing users to receive promotions and other value offers right on their Galaxy smartphones.
What Brands Need To Do
As mobile payments continue to mature and expand, retailers should take the initiative to incorporate them into their retail experience to offer shoppers frictionless check-out. They should also incorporate existing reward and loyalty programs into point of sale systems to make sure that customers can apply the value offers they received. Banking services, on the other hand, should consider further integrating their services into various mobile payment systems to better serve their customers.