L’Oréal Launches Beauty Gifter Bot For Personalized Gift-Giving

What Happened
L’Oréal has quietly launched a Facebook Messenger bot that aims to act as a gift-giving liaison for personalized makeup and skin care gifts. Working with Automat Technologies, a Montreal-based startup, the beauty giant created the Beauty Gifter bot which asks both the gift giver and the recipient questions in order to pick out the perfect beauty gift. For example, the gift-giver can set a price range of the gift while the recipient will answer a series of questions about their skin tone and type and beauty preferences. Once answered, the bot will then generate several gift options for the gift giver to choose from.

What Brands Need To Do
This is a cool example of brands using AI-powered chatbot to optimize the online customer experience that they offer. This bot not only creates a functional use case for users to engage with, but also enables L’Oréal to gather more customer data on their beauty and skin care preferences for future targeting. For brands seeking to reach the 1.2 billion active users on Facebook Messenger, a chatbot that creates true value for users will be your best bet.

The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. The NiroBot we built in collaboration with Ansible for Kia is a good showcase of our expertise. If you’d like to learn more about how to effectively reach consumers on conversational interfaces, please contact Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.

Source: VentureBeat

Header image courtesy of L’Oréal

Written by

Manager of Strategy & Content, IPG Media Lab

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