JCPenney Brings In The Holiday Spirit With Oculus-Powered VR Experience

What Happened
JCPenney is getting into the holiday spirit by hosting a virtual reality experience that lets customers take a flight with Santa. Working with Reel FX, the retailer created a VR experience powered by Facebook-owned Oculus headsets, and it is available in four store locations across the nation for now. Product placements from JCPenny’s suppliers, such as KitchenAid and Nike, will be featured in the experience as gifts in Santa’s sleigh.

What Brands Need To Do
In the past year, we have seen more and more brands and media owners experiment with virtual reality technology. Before JCPenney, brands such as Marriott Hotel, Birchbox, and Target had started developing their own branded VR content to entertain and connect with their customers. Last month, the New York Times sent out 1 million Google Cardboards headset to its print subscribers to promote the launch its VR content app. With increasing momentum building in consumer-facing VR, brands would be smart to start developing their own branded VR content today to engage consumers with immersive experiences.

Source: AdAge

Written by

Manager of Strategy & Content, IPG Media Lab

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