IPG Lab & Sharethrough: Exploring the Effectiveness Of Native Ads

  • 25% more consumers were measured to look at in-feed native ad placements (the most common editorial native ad format) than display ad units.
  • Native ads registered 18% higher lift in purchase intent and 9% lift for brand affinity responses than banner ads
  • 32% of respondents said the native ad “is an ad I would share with a friend of family member” versus just 19% for display ads.

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Manager of Strategy & Content, IPG Media Lab

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Richard Yao

Richard Yao

Manager of Strategy & Content, IPG Media Lab