Getting A Head Start On Apple Watch

Even though Apple Watch won’t come out until March, some brands are gearing up to be ready for the much-anticipated wearable on Day One. Here are some prime examples of the early testers of Apple Watch across the industries.

Advertiser: Last week at CES, TapSense unveiled its plans for building a programmatic ad platform targeting Apple’s upcoming wearable. The mobile marketing company has been reportedly working on getting ads onto the watch using all available options. It’s not yet clear if Apple will allow mobile ads on the Watch at this point, but TapSense seems determined to be prepared just in case.

Retailer: Marsh Supermarkets is working with beacon solution startup InMarket to install iBeacon systems in stores nationwide that will enable interaction with the companion app on the Watch and deliver relevant content like brand messages and contextual coupons to shoppers’ wrists

Publisher: Although Apple Watch does not have enough space for reading, its sophisticated notification system is still valuable for digital publishers. Pipes News is developing an app for Apple Watch, and the company has debuted an in-browser demo to simulate the experience of actually using the watch.

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Manager of Strategy & Content, IPG Media Lab

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