Facebook Tweaks Video Ranking Algorithm, Promises 10 Seconds Ad View

Facebook has been making strides in eclipsing online video views from YouTube, with reports claiming that at least for brands, native Facebook video posts have completely overtaken YouTube video posts. This week, Facebook unleashed a one-two punch to further improve its video ad unit.

Officially set to rolled out next Tuesday, Facebook will soon offer marketers an option to only pay for video ads that are viewed by users for at least 10 seconds, instead of charging advertisers immediately when video ads came into view and start autoplaying.

Moreover, Facebook is also adjusting its news feed algorithm to more accurately reflect viewers’ attentions. In order do that, the company will expand on the traditional metrics such as like, comment and share, and start including new metrics like whether people are activating audio, making video full screen and other actions that indicate interest.

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Manager of Strategy & Content, IPG Media Lab

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