Denny’s Embraces Conversational With New Mobile Service

The national QSR brand announces support for 24/7 mobile ordering and delivery service.

What Happened
Following Domino’s and Pizza Hut, Denny’s is the latest quick-service restaurant brand to embrace mobile ordering as the fast-food chain announced support for 24/7 mobile ordering and delivery service. Partnering with digital ordering provider Olo, the new Denny’s on Demand service is accessible via its revamped mobile app and Direct Messages on Twitter. In the case of Twitter DM, Denny’s created a menu-guided conversational experience to take orders and complete purchases. The company says it is also working on a Facebook chatbot to take mobile orders as well.

What Brands Need To Do

How We Can Help

If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Barrett (samantha@ipglab.com) to schedule a visit to the Lab.

Manager of Strategy & Content, IPG Media Lab

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