Dating App Happn Integrates With Spotiify To Enable Virtual Serenading

Read original story on: The Verge

French dating app Happn has announced a new integration with popular music streaming service Spotify to enable users to virtually serenade each other by sending full-length Spotify songs, which can be streamed directly inside the app. User can also choose to display their favorite Spotify songs on their dating profiles.

As more and more people joins online dating, various dating apps continue to grow at a rapid pace. Our POV on dating apps (click here to read) explored the unique ecosystem they form and explained how brands are reaching mobile users on these new platforms. As mobile apps grow increasingly intertwined with integration, we expect the emerging platforms of dating apps continues to mature and expand.

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Manager of Strategy & Content, IPG Media Lab

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