Citibank Promotes Credit Card With VR Concert Initiative

What Happened
Citibank is working with NBC’s The Today Show to create a virtual reality concert experience to promote the Private Pass live event tickets program for Citi cardholders. As part of the ongoing Citi Concert Series on Today, this Friday’s show featuring pop group DNCE will be available via 360-degree livestreaming. Fans that showed up at the show will receive Citi-branded Google Cardboard headsets so that everyone can get a “front row view.” The branded VR headsets have also been distributed in advance to fans who cannot be there in person but requested a headset so they can watch the show live in virtual reality.

What Brands Need To Do
Virtual reality and live video enable brands to engage their audiences with immersive and intimate experiences, but the technical difficulties and relatively high cost they present at the moment have stopped some brands from exploring them. Yet with both formats gaining support on mainstream platforms such as Facebook and YouTube, consumers are getting increasingly familiar with and intrigued by VR and live video content. For brands that wish to stay ahead of the curve, now is the time to start working with content creators to develop interesting branded VR experiences.

The Lab currently has four VR headsets — an Oculus Rift, an HTC Vive, and two Samsung Gear VRs — ready for demos. Virtual reality is something that has to be experienced to be understood, so come by the Lab and ask for a VR demo to get a hands-on experience and figure out how your brand can use it to excite and engage with consumers.

Source: GeoMarketing

Written by

Manager of Strategy & Content, IPG Media Lab

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