PinnedPublished inIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 25, 2024A response icon13Oct 25, 2024A response icon13
PinnedPublished inIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16, 2024May 16, 2024
Published inIPG Media LabApple WWDC 2025 Recap: AI Hype Seen Through the “Liquid Glass”Apple’s AI strategy re-focuses on delivering quality-of-life improvements across shiny new UIs4d ago4d ago
Published inIPG Media LabThe Dream of The Next Big Thing, Powered by Gen AIHow OpenAI, Meta, Google are trying to make it happen, and where that leaves AppleJun 6Jun 6
Published inIPG Media LabGoogle Activates AI Mode: What Brands Need to Know about Its Latest AI ProductsAt I/O 2025, Google unveiled its boldest vision yet for an AI-first futureMay 22May 22
Published inIPG Media LabAirbnb’s Rebranding & What It Says About the Service EconomyThe issue with scaling local services and experiences, and how AI might play a part in Airbnb’s futureMay 16May 16
Published inIPG Media LabWhat Brands Can Learn from the Labubu FadDecoding the Labubu phenomenon, the “Little Treat” Culture, and the gamble-fication of everythingMay 9May 9
Published inIPG Media LabVideo Podcasts are Crashing the Creator PartyHow video podcasts become the new power play for digital creators, and where it goes nextMay 2May 2
Published inIPG Media LabHow “A Minecraft Movie” Became the Latest Gaming Adaptation HitThe children yearn for the mines, and chicken jockey!Apr 11Apr 11
Published inIPG Media LabDecoding the AI Revolution — and Backlash — of UGCWhat Brand Marketers Need to KnowApr 4Apr 4
