PinnedPublished inIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 25, 2024A response icon12Oct 25, 2024A response icon12
PinnedPublished inIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16, 2024May 16, 2024
Published inIPG Media LabThe AI-Powered Future of TravelThree key ways that AI will reshape how travelers plan and enjoy their trips2d ago2d ago
Published inIPG Media LabDigital Twins and AI-Scaled Influencer MarketingWhat a viral Dove x Crumbl campaign tells us about the new era of scalable, AI-enhanced brand storytellingJul 11Jul 11
Published inIPG Media LabBeyond the Hashtag: How Beauty & Wellness Are Evolving in a Post-Viral EraAs trend fatigue sets in, consumers are trading fleeting fads for wellness rituals, athlete role models, and AI-aided self-discoveryJul 3Jul 3
Published inIPG Media LabApple WWDC 2025 Recap: AI Hype Seen Through the “Liquid Glass”Apple’s AI strategy re-focuses on delivering quality-of-life improvements across shiny new UIsJun 11Jun 11
Published inIPG Media LabThe Dream of The Next Big Thing, Powered by Gen AIHow OpenAI, Meta, Google are trying to make it happen, and where that leaves AppleJun 6Jun 6
Published inIPG Media LabGoogle Activates AI Mode: What Brands Need to Know about Its Latest AI ProductsAt I/O 2025, Google unveiled its boldest vision yet for an AI-first futureMay 22May 22
Published inIPG Media LabAirbnb’s Rebranding & What It Says About the Service EconomyThe issue with scaling local services and experiences, and how AI might play a part in Airbnb’s futureMay 16May 16
Published inIPG Media LabWhat Brands Can Learn from the Labubu FadDecoding the Labubu phenomenon, the “Little Treat” Culture, and the gamble-fication of everythingMay 9May 9
