Asking ChatGPT what it can do for marketers, and dissecting its answer — In our freshly published Outlook 2023 report, we highlighted the rise of synthetic media, aka media content generated by AI, as an emerging trend that has the potential to revolutionize digital content creation, reshape the landscape of the creator economy, and ultimately redefine our relationship to digital media. Among all…

With big tech rushing to roll out new products, the AI arms race paradoxically enters its hurry-up-and-wait era — It’s been another busy week in the ongoing arms race of generative AI. On Wednesday, Google released Gemini, its latest large language model (LLM), and immediately integrated it into Bard. In a unique tri-tiered structure, Gemini encompasses three versions: Nano for Android devices (starting with the high-end Pixel phones), Pro…

Exploring how Gen Z’s unique financial habits are reshaping personal finance services — With their changing attitudes towards work, ownership, and investment, Gen Z is emerging as a key challenger to the status quo in personal finance. …

As the holiday shopping season gets longer, consumers grow more value-driven and pragmatic — can tech-powered experiential retail win them back? — With Thanksgiving right around the corner, let’s take a look at the retail trends emerging out of this early stage of the holiday season, in particular, how a year’s economic uncertainty and a summer of funflation has impacted shopper behavior this year.

Three must-know announcements for AI-curious brands from OpenAI’s first developer conference — On Monday, OpenAI, the company behind ChatGPT, hosted its first-ever developer conference in San Francisco. Kicking off the opening keynote, which had a tight 45-minute runtime, CEO Sam Altman quickly shared a slew of impressive stats demonstrating the popularity of its products — ​​ChatGPT now has 100 million weekly active…

Three key trends in search to keep an eye on, and understanding their marketing implications — For the media and tech industry, 2023 is undeniably the year of generative AI. Every media sector has been impacted, to varying degrees, by the commercialization and rapid adoption of new AI models, and search, arguably one of the most stable and reliable media channels, is no exception. For the…

And why brands should still pay attention to VR developments — Silicon Valley has been trying to make virtual reality a mainstream technology ever since Facebook acquired VR headset maker Oculus for $2 billion in 2014. Now, nearly a decade later, Facebook has rebranded as Meta, and Oculus is still launching new headsets — yet virtual reality is still far from…

Meta offers crucial updates regarding its AI and metaverse strategies, signaling another attempt at consumer attention land-grabbing — On Wednesday, Meta hosted its annual Connect conference and unveiled a slew of interesting new products and features. Unlike the previous Connect events, originally launched as Oculus Connect, typically focused on Meta’s ambition in building its metaverse platform and mixed reality headsets. …

How the cookie crumbles for cable TV as we knew it, and the budding forces trying to put the TV bundle back together — It has been quite a month in the land of cable TV. Following ten days of tense negotiations over carriage fees and ESPN content, Disney reached an agreement with Charter (owner of Spectrum and the second-largest cable provider in the United States) on Sep. 11, ending a prolonged blackout of…