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Richard Yao
Richard Yao

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IPG Media Lab

·Pinned

Barbenheimer Revived Mass Passion for Movies — But Is This a One-Off?

Can Hollywood learn the right lessons from the success of this organic viral phenomenon? — By now, you’ve definitely heard of the “Barbenheimer” phenomenon. More than 200,000 people bought tickets to see Barbie and Oppenheimer on the same day, according to the National Association of Theatre Owners. Maybe, like me, you’ve even participated in the pop culture event of the year by watching these two…

Movies

9 min read

Barbenheimer Revived Mass Passion for Movies — But Is This a One-Off?
Barbenheimer Revived Mass Passion for Movies — But Is This a One-Off?
Movies

9 min read


Published in

IPG Media Lab

·Pinned

What Brand Marketers Need to Know about ChatGPT

Asking ChatGPT what it can do for marketers, and dissecting its answer — In our freshly published Outlook 2023 report, we highlighted the rise of synthetic media, aka media content generated by AI, as an emerging trend that has the potential to revolutionize digital content creation, reshape the landscape of the creator economy, and ultimately redefine our relationship to digital media. Among all…

ChatGPT

10 min read

What Brand Marketers Need to Know about ChatGPT
What Brand Marketers Need to Know about ChatGPT
ChatGPT

10 min read


Published in

IPG Media Lab

·5 days ago

The End Is (Finally) Here For Cable TV — What Comes Next?

How the cookie crumbles for cable TV as we knew it, and the budding forces trying to put the TV bundle back together — It has been quite a month in the land of cable TV. Following ten days of tense negotiations over carriage fees and ESPN content, Disney reached an agreement with Charter (owner of Spectrum and the second-largest cable provider in the United States) on Sep. 11, ending a prolonged blackout of…

TV

10 min read

The End Is (Finally) Here For Cable TV — What Comes Next?
The End Is (Finally) Here For Cable TV — What Comes Next?
TV

10 min read


Published in

IPG Media Lab

·Sep 13

Apple Preps for Immersive Content in Vision Pro with New iPhone Feature

Three takeaways for brands from Apple’s iPhone 15 Launch Event — Like clockwork, another September brings a new set of iPhones and Apple Watches. The Cupertino-based company refreshed its smartphone and smartwatch lineups with a “Wonderlust” media event on Tuesday. The topline announcements from Apple can be summed up with the following tweet: At a glance, it seems very business…

Apple

6 min read

Apple Preps for Immersive Content in Vision Pro with New iPhone Feature
Apple Preps for Immersive Content in Vision Pro with New iPhone Feature
Apple

6 min read


Published in

IPG Media Lab

·Sep 8

The End of the Anti-Amazon Alliance

Three takeaways from the surprising Amazon-Shopify deal last week — In the U.S. ecommerce space, there is Amazon, and then there’s everybody else. The Jeff Bezos-owned ecommerce giant has been the undisputed market leader for nearly two decades now, with a U.S. market share of nearly 40% in 2022. …

Amazon

6 min read

The End of the Anti-Amazon Alliance
The End of the Anti-Amazon Alliance
Amazon

6 min read


Published in

IPG Media Lab

·Jul 28

Meta Enters The AI Race With An “Open” Approach

What Is Llama 2 and what does it mean for the competitive landscape of generative AI — On the heels of a successful launch of Threads, Meta released another important product last week that has garnered much less attention by comparison, but one that could prove to have a huge impact on consumer technology down the road. The product in question? …

Meta

7 min read

Meta Enters The AI Race With An “Open” Approach
Meta Enters The AI Race With An “Open” Approach
Meta

7 min read


Published in

IPG Media Lab

·Jul 14

Threads Is An Overnight Success — Now What?

Some quick follow-up notes on the prospects of Meta’s “Twitter Killer” — Even though Thread is just over a week old, it sure has stirred quite a storm in social media. Following my article last week analyzing the broader context in which Meta launched its text-focused social networking app, this week, we’re following up on the sludge of developments that have happened…

Twiiter

8 min read

Threads Is An Overnight Success — Now What?
Threads Is An Overnight Success — Now What?
Twiiter

8 min read


Published in

IPG Media Lab

·Jul 7

Social Media Enters Interregnum

It’s the end of social media as we know it, but the future remains unclear — What does it mean for brands and advertisers — Two months ago, I wrote about the “in-flux” state of social media and dove into the unique crisis that each of the major social platforms was facing at the time, which ranged from Meta’s employee morale crisis to the looming U.S. ban on TikTok. …

Social Media

8 min read

Social Media Enters Interregnum
Social Media Enters Interregnum
Social Media

8 min read


Published in

IPG Media Lab

·Jun 30

Hollywood is Disillusioned with Streaming — What Comes Next?

Hollywood is losing faith in the streaming model and scrambling for solutions to cut costs and raise ARPU. Four key aspects to consider in terms of what comes next — Don’t look now, but the era of the “streaming wars” might have come to a quiet end. In a rather anticlimactic fashion, there’s no clear winner; the wars have simply become too costly for all parties involved to carry on. In response to the post-pandemic slowing of paid subscriber growth…

Streaming

8 min read

Hollywood is Disillusioned with Streaming — What Comes Next?
Hollywood is Disillusioned with Streaming — What Comes Next?
Streaming

8 min read


Published in

IPG Media Lab

·Jun 7

WWDC 2023 Recap: Apple Sets Its Vision for the Future of Computing

What brand marketers need to know about Apple’s new “spatial computing” device, as well as other announcements from WWDC — Editor’s note: Part of this recap was first published in The Drum under the title “Apple sets a new vision for the future of computing — & opens new opportunities for brands”. Top-line summary: Apple announces Vision Pro headset — designed to replace Macs, iPads, monitors, and TVs with immersive screens.

Apple

13 min read

WWDC 2023 Recap: Apple Sets Its Vision for the Future of Computing
WWDC 2023 Recap: Apple Sets Its Vision for the Future of Computing
Apple

13 min read

Richard Yao

Richard Yao

1.4K Followers

Manager of Strategy & Content, IPG Media Lab

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