Apple unveils new hardware lineup as it doubles down on Fitness+ service and computational photography

All image credits: Apple


What luxury brands need to know about the cultural trends and technological advances that are shifting luxury consumption for millennials and Gen Z

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NFTs are making a comeback in gaming and could become the economic foundation for future metaverses

Image source: Axie Infinity


Is your brand ready to put on a good show?

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Challengers to Google’s search monopoly bet on user privacy as a key differentiator, but the future of search is far from clear

Google’s Enduring Dominance in Search


Netflix is getting video games, Instagram wants to become TikTok, and TikTok is selling its algorithms — would audience attention stay fragmented for long?

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What brand marketers need to know about ecommerce solution providers like Shopify, Affirm, and Square

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Charting the development trajectory of major U.S. social media platforms and dissect what they mean for marketers

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Understanding the compounding shift of investor mindset and behavior as well as the opportunities they present for financial services brands

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How Apple aims to turn its entire ecosystem into a social network, put Siri on third-party devices, and enable more brand opportunities

All image credits: Apple

Executive Summary:

  • New “Shared with You” and SharePlay features deconstruct content sharing and group activities anchored around FaceTime and iMessage
  • New privacy features double-down on Apple’s stance on user-empowerment
  • New features positioning Apple Wallet as an identity authentication hub
  • Siri on third-party devices and Matter interoperability standards help Apple extend smart home reach
  • New ways for brands to test different versions of apps and promote in-app events
  • Surprisingly light on AR…

Richard Yao

Manager of Strategy & Content, IPG Media Lab

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