The launch of Amazon Clinics, its value propositions, and the future of accessible healthcare services — As we close out a year of hope and uncertainty, several emerging trends in the healthcare space are ushering in new consumer expectations and a shifting competitive landscape. The impact of the Covid-19 pandemic still looms large, and while accelerated growth of telehealth services during the lockdown era has slowed…

With Apple, Amazon, and Netflix all pursuing live sports content, advertisers gain a new window to reach cord-cutting households — Last week, Netflix officially launched its “Basic with Ads” tier in the U.S. and a dozen global markets, marking an end of an era for the so-called “streaming wars.” …

Unpacking the immediate aftermath of Elon Musk’s Twitter takeover — By now, you’ve probably heard that Elon Musk finally made good on his words and officially bought Twitter for $44 billion a week ago. Predictably, chaos ensued, as Musk kicked out the senior executives and took over the company board, proposed to sell the “blue check” verification mark as a…

Three key ways that brands are deploying super bundles to enhance customer loyalty — Super Bundle refers to the business strategy of bundling together multiple types of media and services across industry verticals, often as a way to provide easy access to brand offerings and drive customer loyalty. …

Examining the digital economy and the push for revenue diversification through advertising — On Wednesday, Uber announced it is launching a global advertising unit, which will manage its expanding ad business, which to date has mostly been limited to ads and sponsored placements in UberEats. The expanded ad products will be coming to the flagship Uber app, allowing advertisers to reach riders during…

Decoding what the demise of Google Stadia means for the future of cloud gaming — Last Thursday, Google raised some eyebrows in the gaming industry with the announcement that it is shutting down Google Stadia, the cloud gaming initiative it debuted three years ago at the Pixel 4 event in October 2019. At the time, we noted in our recap that the launch of Stadia…

Get ready to say “Alexa, open the skylight for a drone delivery” one day soon — In today’s omnichannel age, purchase is rarely the end of the consumer journey. As the discovery-to-purchase funnel continues to collapse in the face of near-ubiquitous shoppable units and content marketing, the post-purchase phase is now unquestionably a heightened part of the shopping experience. …

Charting the U.S. Logistics Competitive Landscape — Lately, it seems that more and more brands are getting into the third-party logistics (3PL) business. Last month alone, Gap Inc. launched GPS Platform Services to offer its network of warehouses and inventory systems to other retailers, while American Eagle relaunched the Quiet logistics platform after acquiring it last year…

Here’s what marketers need to know about the metaverse-aspiring game and its new ad platform — Roblox, which we have identified as one of the leading MMO (massively multiplayer online) games developing “proto-verse” platforms, is officially open for business. For brands that are curious about entering the metaverse, it is time to get your 3D brand assets ready. On Friday, Roblox announced a sweep of new…