The future of fast food restaurants; New Floor 9 episode on holiday shopping trends; Plus, news and stats roundup

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Lab Originals

Six Key Innovations Reshaping the Future of QSRs

Accelerated adoption of new technologies and changes in consumer behavior during this pandemic will have a long-term impact on the future of the restaurant business. Here are the six key innovations that are reshaping the future of the QSR industry, and how QSR brands can strategically leverage them to future-proof their businesses.

In case you missed it…

Four Ways This Holiday Shopping Season Will Be Different

COVID-19 has considerably accelerated the ongoing retail transformation. Now the impact of that accelerated transformation is set to usher in a holiday season like never…

And how quick-service restaurants can evolve with them

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Photo by Courtney Cook on Unsplash

It’s no secret that the pandemic has been devastating to the restaurant industry. More than 100,000 restaurants and bars have permanently closed due to the pandemic, according to estimates from the National Restaurant Association. Fortunately, one particular sector has been rebounding faster than others. Thanks to an inherent emphasis on convenience and affordable takeout, restaurants in the fast food and quick-service category were able to quickly adapt to the new normal and serve their customers safely and efficiently. Technomic projected that the fast food sector’s market share will grow by 8% this year.

Despite some states reopening and resuming indoor dining at reduced capacity, most consumers remain cautious with heightened hygiene standards. After all, when 77% of consumers recently surveyed by DataEssential say they feel the safest when getting their food from drive-thrus, quick service restaurants (QSRs) have a valuable advantage over other restaurants, and 74% of U.S. consumers have visited drive-thrus the same amount or more often than usual this year. …

Plus, Apple takes another stab at smart home with new HomePod Mini speaker, and other must-know announcements from the latest Apple event

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Editor’s note: This is an abridged edition of our Fast Forward newsletter, a fast read for you and an easy forward to your clients. If you wish to receive the full version a day earlier in your inbox, please contact Josh Mallalieu (josh@ipglab.com) to get on our mailing list.

On Tuesday, Apple held its second fall event dedicated to unveiling the iPhone 12 lineup, plus a new HomePod Mini. Much of the hour-long event went as anticipated, with no surprise announcement or changes. The four models of iPhone 12, with varying sizes and prices, are all 5G-ready, while the new HomePod Mini represents Apple taking another stab at the smart home space. …


Richard Yao

Manager of Strategy & Content, IPG Media Lab

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