What Apple’s latest product announcements tell us about its strategies in audio, AR, and smart home

The at-home economy boom is enjoying the lingering effects of a drawn-out pandemic, and the home remains a valuable space for brands to explore

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What Amazon’s Latest Product Event Tells Us About the Future of the Smart Home

All images credit: Amazon

Apple unveils new hardware lineup as it doubles down on Fitness+ service and computational photography

All image credits: Apple

What luxury brands need to know about the cultural trends and technological advances that are shifting luxury consumption for millennials and Gen Z

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NFTs are making a comeback in gaming and could become the economic foundation for future metaverses

Image source: Axie Infinity

Is your brand ready to put on a good show?

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Challengers to Google’s search monopoly bet on user privacy as a key differentiator, but the future of search is far from clear

Netflix is getting video games, Instagram wants to become TikTok, and TikTok is selling its algorithms — would audience attention stay fragmented for long?

Photo by Alex Iby on Unsplash

What brand marketers need to know about ecommerce solution providers like Shopify, Affirm, and Square

Photo by Mark König on Unsplash

Richard Yao

Manager of Strategy & Content, IPG Media Lab

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