December is shaping up to be the new April, and brands should prepare for many media and consumer trends to re-accelerate

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Photo by Volodymyr Hryshchenko on Unsplash

December is the new April, judging by the way things are going. With new Covid-19 cases sharply climbing nationwide, some states such as Washington and New York have already reinstated some restrictions that were previously put in place to encourage social distancing and curb the third wave of outbreak.

Unfortunately, the timing couldn’t have been worse, given that it’s the season of holiday parties and family get-togethers. About 40% of Americans surveyed say they plan to gather in groups of 10 or more people this holiday season, and nearly 33% say they will not require friends or family to wear masks at Thanksgiving gatherings, according to a national survey commissioned by The Ohio State University Wexner Medical Center. …

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Richard Yao

Manager of Strategy & Content, IPG Media Lab

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