The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year’s show floors, including:
CES 2022 is set to open in Las Vegas on Wednesday with a hybrid approach, despite the recent Omicron spikes. After a year of uncertainty, we once again eagerly cast our eyes to the future to discern where the confluence of media and technology is leading consumer attention. …
Welcome to the end of 2021 — We did it!
As we continue to navigate the implications of the COVID-19 pandemic, this year was also a breakthrough year for a few important emerging innovation territories, including social audio, NFTs, cryptocurrency, and the Metaverse. …
For years, the tech industry has been obsessing over a billion-dollar question — what will be “next computing platform” that comes after mobile? Different companies have placed their different bets, with most investment concentrated in either immersive reality (AR and VR) or voice-activated smart home. …
As we enter the last month of 2021, it is time to look back and examine the key innovation territories that popped into the mainstream during this year of uncertainty and recovery. As vaccination rates continue to climb and states gradually reopen, this year marked an expected return to in-person…
Since we last wrote about it in late 2019, the vice economy has seen a significant shift in social acceptance and legal status in the U.S. Widespread legalization of marijanna and sports betting is lessening the stigma associated with weed and gambling, leading to booming new product categories. Our attitudes…
Last Thursday, Facebook held its annual Facebook Connect event, in which CEO Mark Zuckerberg announced that the company will change its corporate name to Meta, in reference to the metaverse concept that has been quickly catching on in the tech and media industries. The announcement came at the end of…
Editor’s note: This is an abridged edition of our Fast Forward newsletter. For the full version, please contact our VP of Client Services, Josh Mallalieu (josh@ipglab.com) to send a request.
On Monday, Apple hosted its second fall product event, titled “Unleashed.” During this hour-long event, Apple nominally focused on two…
The last time we wrote about the at-home economy, in June 2020, we charted its lockdown-triggered boom and applied a “Start, Stop, Continue” framework to discern the various consumer behavior trends that had popped up to help brands focus on the ones that will have staying power. At the time…
