A retrospective on the five buzziest innovation territories of the year, and what brands can do about them in the coming year

The pandemic has not only pushed the vice industries online, it has also accelerated the emergence of digital-native vices

Photo by Firmbee.com on Unsplash

What brand marketers need to know about Facebook’s corporate rebranding as Meta

Photo by Thought Catalog on Unsplash

What Apple’s latest product announcements tell us about its strategies in audio, AR, and smart home

The at-home economy boom is enjoying the lingering effects of a drawn-out pandemic, and the home remains a valuable space for brands to explore

Photo by Toa Heftiba on Unsplash

What Amazon’s Latest Product Event Tells Us About the Future of the Smart Home

All images credit: Amazon

Apple unveils new hardware lineup as it doubles down on Fitness+ service and computational photography

All image credits: Apple

What luxury brands need to know about the cultural trends and technological advances that are shifting luxury consumption for millennials and Gen Z

Photo by Colton Sturgeon on Unsplash

NFTs are making a comeback in gaming and could become the economic foundation for future metaverses

Image source: Axie Infinity

Richard Yao

Manager of Strategy & Content, IPG Media Lab

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