PinnedPublished inIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 25, 202412Oct 25, 202412
PinnedPublished inIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16, 2024May 16, 2024
Published inIPG Media LabCES 2025 Recap for Innovation-Minded MarketersFour cross-category trends from the CES show floor that brand marketers need to know4h ago4h ago
Published inIPG Media Lab2024 Innovation Trend Recap: A Deployment Year for Multimodal AI and Mixed RealityPlus, major behavioral and landscape shifts in search, streaming, and social mediaDec 12, 20247Dec 12, 20247
Published inIPG Media LabThe Battle is On for Control over the AI NarrativeSam Altman says AGI is coming in 2025; Many others remain skepticalNov 15, 2024Nov 15, 2024
Published inIPG Media LabPrime Innovations in Streaming LandHow Prime Video’s latest additions reflect the larger streaming market, and the one competitive advantage it has over all other streaming…Nov 8, 2024Nov 8, 2024
Published inIPG Media LabThe Homebody EconomyThe many reasons for young people to stay home, and how brands can cater to them at home and beyondNov 1, 20241Nov 1, 20241
Published inIPG Media LabThe Near Future of Self-Driving CarsWhy Waymo won for now, and what’s coming nextOct 18, 20241Oct 18, 20241
Published inIPG Media LabShop As You Scroll: Is America Finally Ready to Embrace Social Commerce?The current state of social commerce, the rise of Chinese ecommerce apps, and their potential to reshape online shoppingOct 11, 2024Oct 11, 2024
Published inIPG Media LabThe State of Mobile AR —What Brand Marketers Need to KnowOn mobile AR’s consumer adoption, key use cases, and long-term prospectsOct 4, 2024Oct 4, 2024
