PinnedPublished inIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 25, 202442112Oct 25, 202442112
PinnedPublished inIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16, 202415May 16, 202415
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Published inIPG Media LabEvent Recap: Amazon Unveils Alexa+What an AI-enhanced Alexa means for brandsFeb 28Feb 28
Published inIPG Media LabThe Future of Sports as a Media BusinessAnd how brands can engage the fans in new, exciting waysFeb 21202Feb 21202
Published inIPG Media LabBrand Takeaways from the 2025 Super Bowl AdsFrom the consumer AI products to the rise of women’s sports, and moreFeb 141138Feb 141138
Published inIPG Media LabDeepSeek Lessons for Brand MarketersThree key takeaways from the brouhaha surrounding the new AI challengerJan 301Jan 301
Published inIPG Media LabCES 2025 Recap for Innovation-Minded MarketersFour cross-category trends from the CES show floor that brand marketers need to knowJan 142404Jan 142404
Published inIPG Media Lab2024 Innovation Trend Recap: A Deployment Year for Multimodal AI and Mixed RealityPlus, major behavioral and landscape shifts in search, streaming, and social mediaDec 12, 20243327Dec 12, 20243327
Published inIPG Media LabThe Battle is On for Control over the AI NarrativeSam Altman says AGI is coming in 2025; Many others remain skepticalNov 15, 20245Nov 15, 20245
