PinnedPublished inIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 25, 202413Oct 25, 202413
PinnedPublished inIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16, 2024May 16, 2024
Published inIPG Media LabDecoding the AI Revolution — and Backlash — of UGCWhat Brand Marketers Need to Know4d ago4d ago
Published inIPG Media LabGoogle Gemini’s Busy March: What Brand Marketers Need to KnowDecoding Google’s latest AI efforts and what they mean for brandsMar 21Mar 21
Published inIPG Media LabMicrosoft Advertising Accelerate 2025: Event RecapA quick recap of Microsoft’s latest AI ad products and what they mean for brandsMar 14Mar 14
Published inIPG Media LabThe Shifting Norms of the Vice EconomyOn the growing backlash against sports betting, the “alcohol recession” among younger generations, and the impact of AI on the vice economyMar 711Mar 711
Published inIPG Media LabEvent Recap: Amazon Unveils Alexa+What an AI-enhanced Alexa means for brandsFeb 28Feb 28
Published inIPG Media LabThe Future of Sports as a Media BusinessAnd how brands can engage the fans in new, exciting waysFeb 212Feb 212
Published inIPG Media LabBrand Takeaways from the 2025 Super Bowl AdsFrom the consumer AI products to the rise of women’s sports, and moreFeb 148Feb 148
Published inIPG Media LabDeepSeek Lessons for Brand MarketersThree key takeaways from the brouhaha surrounding the new AI challengerJan 30Jan 30
