PinnedRichard YaoinIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 2512Oct 2512
PinnedRichard YaoinIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16May 16
PinnedRichard YaoinIPG Media LabBarbenheimer Revived Mass Passion for Movies — But Is This a One-Off?Can Hollywood learn the right lessons from the success of this organic viral phenomenon?Aug 4, 202312Aug 4, 202312
Richard YaoinIPG Media LabThe Homebody EconomyThe many reasons for young people to stay home, and how brands can cater to them at home and beyond5d ago15d ago1
Richard YaoinIPG Media LabThe Near Future of Self-Driving CarsWhy Waymo won for now, and what’s coming nextOct 181Oct 181
Richard YaoinIPG Media LabShop As You Scroll: Is America Finally Ready to Embrace Social Commerce?The current state of social commerce, the rise of Chinese ecommerce apps, and their potential to reshape online shoppingOct 11Oct 11
Richard YaoinIPG Media LabThe State of Mobile AR —What Brand Marketers Need to KnowOn mobile AR’s consumer adoption, key use cases, and long-term prospectsOct 4Oct 4
Richard YaoinIPG Media LabMeta Previews the Future of AR — Here’s What It Means for BrandsMeta maps a clear vision for the post-mobile future; Whether it can pull it off is an entirely different questionSep 27Sep 27
Richard YaoinIPG Media LabSnapchat’s Big Bet on AI, & Its Bigger Bet on AR GlassesWhat brand marketers need to know about Snap Summit 2024Sep 20Sep 20
Richard YaoinIPG Media Lab“Visual Intelligence” Coming to iPhones — What It Means for BrandsAnd other noteworthy announcements from Apple’s latest product launch eventSep 126Sep 126
