PinnedPublished inIPG Media LabThe AI Agents Are Coming — Is Your Brand Ready?Exploring what moving on from AI chatbots to agentic AI systems might mean for brandsOct 2512Oct 2512
PinnedPublished inIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AIMay 16May 16
Published inIPG Media LabThe Battle is On for Control over the AI NarrativeSam Altman says AGI is coming in 2025; Many others remain skeptical5d ago5d ago
Published inIPG Media LabPrime Innovations in Streaming LandHow Prime Video’s latest additions reflect the larger streaming market, and the one competitive advantage it has over all other streaming…Nov 8Nov 8
Published inIPG Media LabThe Homebody EconomyThe many reasons for young people to stay home, and how brands can cater to them at home and beyondNov 11Nov 11
Published inIPG Media LabThe Near Future of Self-Driving CarsWhy Waymo won for now, and what’s coming nextOct 181Oct 181
Published inIPG Media LabShop As You Scroll: Is America Finally Ready to Embrace Social Commerce?The current state of social commerce, the rise of Chinese ecommerce apps, and their potential to reshape online shoppingOct 11Oct 11
Published inIPG Media LabThe State of Mobile AR —What Brand Marketers Need to KnowOn mobile AR’s consumer adoption, key use cases, and long-term prospectsOct 4Oct 4
Published inIPG Media LabMeta Previews the Future of AR — Here’s What It Means for BrandsMeta maps a clear vision for the post-mobile future; Whether it can pull it off is an entirely different questionSep 27Sep 27
Published inIPG Media LabSnapchat’s Big Bet on AI, & Its Bigger Bet on AR GlassesWhat brand marketers need to know about Snap Summit 2024Sep 20Sep 20
